More Google reviews, inside AHPRA's rules.
Foundry Reviews: current pricing and guarantee terms ↗
The short answer: Foundry Reviews starts with a paced invitation campaign for eligible past patients who have not already reviewed. Ongoing requests follow new completed visits using the details and method agreed with your practice. Eligible patients receive the same neutral invitation, without incentives or selection based on expected sentiment. We support replies and send a monthly summary. Your front desk provides the agreed details and approves sensitive replies.
Reviews decide who gets the call
When someone searches "dentist" plus your suburb, Google puts the practices with the deepest and freshest review base at the top. The research is blunt about how patients read them:
- 74%only trust reviews written in the last 3 months. Recency matters as much as rating.
- 68%will not consider a business under 4 stars, and nearly a third now expect 4.5 or better.
- 80%are more likely to choose a practice that replies to its reviews.
Source: BrightLocal Local Consumer Review Survey 2026, a US consumer panel (n=1,002). Australian data on this is thinner, but the behaviour tracks closely.
How it works
- 01
Start with the patients you already have
The first campaign starts with eligible past patients who have not already reviewed. We check the list and consent with your practice, then agree the pace, wording and follow-up. An appropriate patient export can support this first campaign.
- 02
Then ask eligible patients after completed visits
We agree how new completed-visit details reach us and use that method for ongoing requests. Eligible patients get a neutral invitation, without prompts about clinical outcomes. Direct software connections are scoped and quoted separately, not assumed to be included.
- 03
We support replies and send a monthly summary
Routine replies follow the wording style your practice approves. Anything sensitive comes back for a decision before posting. The monthly summary covers requests, reviews, replies and anything needing attention. There is no dashboard to log into.
Built around the advertising rules, not bolted on
Health practices live under advertising rules that most review tools were never built for. Our process holds three lines that never move:
- ✓No clinical prompting. Patients are never asked to comment on treatment or outcomes. The invitation is neutral: share your experience.
- ✓No incentives. No discounts, no prize draws, no donation-per-review schemes. An induced review breaches both AHPRA guidance and Google's policies.
- ✓No gating. Every eligible patient gets the same neutral invitation. Eligibility is based on real service history, usable contact details, consent and not already having reviewed. Never expected sentiment. We do not divert unhappy patients into a private channel.
General information, not legal advice. Every practice is responsible for its own advertising obligations under the National Law. We build our process around those rules and are happy to walk your team through exactly how it works.
When we are not the right fit
- Your rating is under 4.0. More reviews would amplify the problem, not fix it. Sort out the underlying experience first; reviews come after.
- You already have hundreds of recent reviews. You are winning this game. Your money is better spent elsewhere, and we will tell you that on the first call.
- You are part of a corporate group. Central marketing teams usually own this. We work with independent, owner-run practices.
Questions dentists actually ask
Is it AHPRA compliant to ask patients for Google reviews?
Yes, when it is done properly. The National Law prohibits using testimonials about clinical care in your advertising. Asking a patient, neutrally, to share their experience on Google is not prohibited, and AHPRA confirms you are not responsible for reviews on platforms you do not control. Separately, Google's review policy prohibits rewarding reviews or filtering who gets asked, and the ACCC treats undisclosed incentivised reviews as misleading. Waypoint's process stays on the right side of all of it: neutral wording, no incentives, no gating.
Can we choose which patients get asked?
We check eligibility with the practice based on real service history, usable contact details, consent and not already having reviewed. We do not select people based on expected sentiment. Eligible patients receive the same neutral invitation. They choose whether to review and what to say.
How quickly do reviews come in?
We start with eligible past patients who have not already reviewed. The campaign runs at an agreed pace. Patients decide whether to review; timing and ratings vary.
What does our front desk have to do?
Provide the agreed profile access and eligible patient list, approve the wording and agree how new completed-visit details will reach us. We handle the requests and help with replies. Anything sensitive comes back to the practice for approval. You receive a monthly summary without another daily login.
Do you write or buy reviews?
Never. Fake or purchased reviews breach Google's policies and Australian Consumer Law, and they are exactly the kind of shortcut that gets a health practice in trouble. Every review comes from a real patient who chose to leave it. Our job is making sure they get asked at the right moment, nothing more.
Start with your practice's snapshot.
We prepare a free one-page review snapshot for your practice: your real Google numbers next to the practices around you, and what closing the gap would look like. If we have already posted or emailed you one, reply to it and we will walk you through it in ten minutes.
Talk about Foundry Reviews