More Google reviews, without chasing them.
Foundry Reviews: current pricing and guarantee terms ↗
The short answer: Foundry Reviews starts with a paced invitation campaign for eligible past customers who have not already reviewed. Ongoing requests follow new jobs using the completed-job details you provide through the method agreed at setup. Every eligible customer gets the same neutral invitation, without selection based on expected sentiment. We support the replies and send a monthly summary. Your office provides the agreed details and approves anything needing a decision.
Reviews decide who gets the call
When someone searches for a plumber or an electrician in your area, Google puts the businesses with the deepest and freshest review base at the top. Most people never scroll past them. The research is blunt about how they read them:
- 74%only trust reviews written in the last 3 months. Recency matters as much as rating.
- 68%will not consider a business under 4 stars, and nearly a third now expect 4.5 or better.
- 80%are more likely to choose a business that replies to its reviews.
Source: BrightLocal Local Consumer Review Survey 2026, a US consumer panel (n=1,002). Australian data on this is thinner, but the behaviour tracks closely.
How it works
- 01
Start with the customers you already have
The first campaign starts with eligible past customers who have not already reviewed. We check the list and agree the pace, wording and follow-up before launch. An appropriate customer export can support this first campaign.
- 02
Then ask eligible customers as new jobs finish
We agree how completed-job details reach us, then send eligible customers a neutral invitation using that method. Direct connections to ServiceM8, Tradify, simPRO or other software are scoped and quoted separately; they are not assumed to be included.
- 03
We handle replies and send a monthly summary
Routine replies follow the tone you approve. Anything sensitive comes to you for a decision before it is posted. Your monthly summary covers requests sent, new reviews, replies handled and anything needing your attention. There is no dashboard to log into.
Gating-proof by design, and we can prove it
Plenty of review tools quietly filter who gets asked, steering the happy customers to Google and the unhappy ones into a private form. Google prohibits that for every business in every industry, and it puts your profile at risk. Our process holds four lines that never move:
- ✓No gating. Every eligible customer gets the same neutral invitation. Eligibility is based on real service history, usable contact details, consent and not already having reviewed. It is never based on expected sentiment.
- ✓No incentives. No discounts, no prize draws, no donation per review. Google prohibits incentivised reviews, and the ACCC treats undisclosed incentivised reviews as misleading.
- ✓No quotas or scripts. We never ask your crew to chase a number, or prompt customers to mention someone by name. Both are against Google's policies and both are easy to spot.
- ✓No fake reviews, ever. Every review comes from a real customer who chose to leave it. Anything else is a short-term win and a long-term problem.
Every message identifies you as the sender, includes a working way to opt out, and only goes to people who have actually done business with you. That is the framework Australia's Spam Act sets for commercial messages. General information, not legal advice, and we are happy to walk your bookkeeper through exactly what gets sent.
When we are not the right fit
- Your rating is under 4.0. More reviews would amplify the problem, not fix it. Sort out the underlying experience first. Reviews come after, and they come easier.
- You do not keep track of your customers. If there is no list and no job software, there is nothing for the ask to fire from. Get that sorted first and we are happy to point you at what works, even if you never come back to us.
- You already have hundreds of recent reviews. You are winning this one. Your money is better spent elsewhere, and we will tell you that on the first call.
- You want only your happy customers asked. We will not do it. If another provider offers to, understand that is the thing that gets profiles penalised, and it will be your profile, not theirs.
Questions tradies actually ask
Can I choose which customers get asked for a review?
We agree eligibility based on real service history, usable contact details, consent and whether someone has already reviewed. We do not pick customers based on how positive we expect their review to be. Eligible customers receive the same neutral invitation, and every rating counts.
Does this work with ServiceM8, Tradify or simPRO?
We check your setup first and agree how completed-job details will reach us. An appropriate customer export can support the first campaign. A direct software connection is not assumed to be included or available for every system. Any custom connection is scoped and quoted before work starts.
How quickly do reviews start coming in?
The first campaign asks eligible past customers who have not reviewed yet. We agree the pace and follow-up before launch. Customers decide whether to review; timing and ratings vary.
What does my office have to do?
Provide the agreed profile access and eligible customer list, approve the wording, then send completed-job details using the method agreed at setup. We handle the requests and routine replies. Anything sensitive comes to you for a decision, and a monthly summary shows what happened.
Is it legal to message customers I have worked for before?
It depends on how it is done, which is why we build to the rules rather than around them. Australia's Spam Act requires a commercial message to clearly identify who sent it, to include a working way to unsubscribe, and to rest on a proper consent basis. Every message we send does all three, and we only ever contact people who have actually done business with you. This is general information rather than legal advice, and we are happy to walk your bookkeeper or accountant through exactly what gets sent.
Do you write or buy reviews?
Never. Fake or purchased reviews breach Google's policies and Australian Consumer Law, and they are the fastest way to lose a profile you have spent years building. Every review comes from a real customer who chose to leave it. Our job is making sure they get asked at the right moment, and that the ask is easy to act on.
Start with your review snapshot.
We put together a free one-page snapshot for your business: your real Google numbers next to the other trades working your area, and what closing the gap would look like. No obligation, and if we think you do not need us we will say so.
Talk about Foundry Reviews